Hospitality groups Multi-site venue owners across Australia every state are adopting hospitality-specific CRM systems guest relationship tools to drive repeat visits build loyalty.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.
At aspirehospitality.com.au aspirehospitality, we help venues make data actionable build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Email marketing flows
* POS integration First-party data capture
* Review request automations NPS tools
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Ad costs are rising Walk-ins are unpredictable
* Loyalty lowers CAC Owning guest data = better ROI
* Personalisation drives spend Hospitality is relationship-based
Case studies:
* Multi-site café group used tags to restaurant technology solutions Australia tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts Aspire CRM experts:
* Profile enrichment from POS and online orders Profile enrichment from POS and online orders
* Automated loyalty triggers Marketing campaign dashboards
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "restaurant guest engagement platform"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
Australia’s venue CRM partner.